Improve user experience and knowledge of Busey brand by ensuring chief search optimization principles are executed and digital advertising strategy reaches throughout the Busey footprint.
WHAT YOU'LL BRING
Develops, optimizes and executes search engine marketing plans and campaigns to ensure revenue, budget, ROI and other business goals are met.
Analyzes data and identifies trends in order to expand and optimize database.
Manages pay-per-click (PPC) campaigns.
Monitors, adjusts strategy and reports on implemented campaigns and tactics.
SEO strategy, tools, trends and techniques to optimize site traffic, user experience and increase conversions.
Knowledge of technical website elements involved with indexing. Proficient using a variety of SEO tools like Google Analytics and Search Console, TagManager, AdWords, Screaming Frog, SEMRush, Moz, Authority Labs.
Google AdWords, retargeting strategy and social media advertising and how each platform/strategy impacts other media and communication channels.
Actively participate in a collaborative team environment applying SEO and digital strategy skills to identify opportunities and maximizing organic and paid digital campaigns.
Collaborate with a diverse team on content development to drive organic organizational growth and expanded brand awareness.
WHY IT MATTERS
Busey Bank is a growing 150+ year old financial institution uniquely positioned for continued growth through innovation. As the world becomes ever more global, working and banking remotely, the need to enhance our digital marketing strategy to meet or customers where they are, integrating digital assets and raising brand awareness are more important than ever.
EDUCATION & TRAINING
2-4 years of related experience
Google Ad/SEO Certifications - preferred
Holistic marketing background - preferred
Exceptional written and verbal communication skills
Bachelor's degree in Marketing, Communications, or related field - required
Ability to evaluate and adapt to competing project priorities in a fast-paced environment
Busey believes that diversity and inclusion among our teammates is critical to our success as a company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.
Equal Opportunity Employment is a priority for Busey and all qualified applicants will receive consideration regardless of race, color, religion, national origin, genetic information, sex (including pregnancy), age, sexual orientation, gender (including gender identity and expression), marital status, military status, veterans status, citizenship status, disability, order of protection or any other characteristic protected by applicable law or other non-merit based factors.
Internal Number: DIGIT03160
As of June 30, 2019, First Busey Corporation (Nasdaq: BUSE) was a $9.61 billion financial holding company headquartered in Champaign, Illinois.
Busey Bank, a wholly-owned bank subsidiary with total assets of $7.66 billion as of June 30, 2019, is headquartered in Champaign, Illinois and has 44 banking centers serving Illinois, 13 banking centers in the St. Louis, Missouri metropolitan area, five banking centers serving southwest Florida and a banking center in Indianapolis, Indiana. Through the Busey Wealth Management division, the Company provides asset management, investment and fiduciary services to individuals, businesses and foundations. As of June 30, 2019, assets under care were approximately $7.47 billion. Busey Bank owns a retail payment processing subsidiary, FirsTech, Inc., which processes approximately 28 million transactions per year using online bill payment, lockbox processing and walk-in payments at its 4,000 agent locations in 43 states. More information about FirsTech, Inc. can be found at firstechpayments.com.
Busey Bank was named among Forbes' 2019 Best-In-State Banks—one of five in Illinois and 173 from across the country, equivalent to 2.8% of all banks. ...Best-In-State Banks are awarded for exceptional customer experiences as determined by a survey sample of 25,000+ banking customers who rated banks on trust, terms and conditions, branch services, digital services and financial advice.
TheBANK of Edwardsville, a wholly-owned bank subsidiary of the Company with total assets of $1.95 billion as of June 30, 2019, is headquartered in Edwardsville, Illinois and has 19 banking centers. Through TheBANK of Edwardsville Wealth Management division, the Company provides asset management, investment and fiduciary services to individuals, businesses and foundations. As of June 30, 2019, assets under care were approximately $1.50 billion.
For more information about us, visit busey.com and 4thebank.com.