Direct Marketing Program Manager

Thank you for your interest in a career at Regions. At Regions, we believe associates deserve more than just a job. We believe in offering performance-driven individuals a place where they can build a career --- a place to expect more opportunities. If you are focused on results, dedicated to quality, strength and integrity, and possess the drive to succeed, then we are your employer of choice.

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Job Description:

At Regions, the Program Manager will design, implement, and oversee ongoing program(s) and strategic projects at the corporate level for single or multiple business units.

Primary Responsibilities

• Supports, designs and implements key program(s) across Regions
• Manages logistics, communications, marketing, and metrics for the program(s) managed
• Assembles teams, assigns responsibilities, develops schedules, and determines and acquires resources
• Serves as liaison between project team and functional area
• Develops and manages overall plans to ensure work is assigned and completed on time
• Maintains ownership during all phases of a program to ensure projects within are executed according to plans
• Partners with multi-disciplinary teams across the organization to achieve desired outcomes
• Serves as a member of a collaborative work team to create informative and entertaining programs of excellence
• Measures, manages, and aims to improve program experience against metrics
• Maintains professional knowledge of program standards and trends by attending seminars, consulting with other program professionals and reading trade publications
• May work with sponsors and functional owners to organize and lead the implementation of process improvement initiatives
• May serve as subject matter expert, point of contact and/or lead on related programs and special projects

This position is exempt from timekeeping requirements under the Fair Labor Standards Act and is not eligible for overtime pay.

Requirements

• Bachelor's degree in Business Management, or related field
• Five (5) years of experience
• Experience in leading a small team and/or vendor relationships and the ability to lead a team comprised of various project managers, analyst, and/or vendors as required for larger initiatives

Preferences

• Master's degree in a related field
• Project Management Professional (PMP) certification or related certification
• Supervisory or managerial experience

Skills and Competencies

• Advanced concepts, practices, and procedures for analyzing business processes
• Highly motivated with minimal need for direct supervision
• Proficiency in Microsoft Office (Excel, Word, PowerPoint, Outlook, etc.)
• Proven ability of leading and influencing cross functional teams
• Strong written and verbal communication skills, including ability to interact with senior business leaders

DIRECT MARKETING PROGRAM MANAGER

The Regions Direct Marketing Program Manager executes on direct marketing strategies and manages targeted marketing campaigns (primarily Direct Mail and Email) that meet business objectives to acquire new customers, deepen existing customer relationships, create awareness or educate.

Responsibilities and Duties:

• Manages the implementation and/or execution of key direct marketing programs.
• Partner with marketing business group strategist, campaign operations, agency partners and marketing integrated channel team members to ideate, provide input, and recommend on marketing campaigns and channels to achieve business objectives.
• Manage the review and approval process of all direct marketing campaign creative, including routing creative to internal marketing stakeholders, business and product group, legal and compliance.  Lead the teams to align on necessary edits.
• Lead the quality control process, ensuring that direct marketing creative meets business objectives, test design is followed, and all variable components for printed materials are accurate.
• Lead and direct internal teams and agencies to ensure flawless execution of direct marketing campaigns, including managing to the timeline, providing necessary approvals on time, coordinating with internal teams, etc.
• Manage budget; including reviewing/approving cost estimates, processing invoices, and projecting annual budget to ensure assigned program(s) stay within budget.  Provide recommendations to be more cost efficient.
• Suggest, recommend, and implement improvements.

Preferences:

• Experience in financial services or other highly regulated industry preferred
• Experience working with and/or managing agency relationships
• Experience with understanding of database and direct marketing principles, including customer segmentation, test/learn strategies and channel design
• Good problem-solving strategies, and a leadership mentality

This position may be filled at a higher level depending on the candidate's qualifications and relevant experience.

Position Type

Benefits Information

Regions offers a benefits package that is flexible, comprehensive and recognizes that "one size does not fit all" for benefits-eligible associates. Listed below is a synopsis of the benefits offered by Regions for informational purposes, which is not intended to be a complete summary of plan terms and conditions.

• Paid Vacation/Sick Time
• 401K with Company Match
• Medical, Dental and Vision Benefits
• Disability Benefits
• Health Savings Account
• Flexible Spending Account
• Life Insurance
• Parental Leave
• Employee Assistance Program
• Associate Volunteer Program

Please note, benefits and plans may be changed, amended, or terminated with respect to all or any class of associate at any time. To learn more about Regions' benefits, please click or copy the link below to your browser.

https://www.regions.com/welcometour/benefits.rf

Location Details

Location:

Bring Your Whole Self to Work  

We have a passion for creating an inclusive environment that promotes and values diversity of race, color, national origin, religion, age, sexual orientation, gender identity, disability, veteran status, genetic information, sex, pregnancy, and many other primary and secondary dimensions that make each of us unique as individuals and provide valuable perspective that makes us a better company and employer. More importantly, we recognize that creating a workplace where everyone, regardless of background, can do their best work is the right thing to do.

OFCCP Disclosure: Equal Opportunity Employer/Disabled/Veterans