Marketing Analyst

Birmingham, Alabama
Aug 31, 2023
Oct 01, 2023

Thank you for your interest in a career at Regions. At Regions, we believe associates deserve more than just a job. We believe in offering performance-driven individuals a place where they can build a career --- a place to expect more opportunities. If you are focused on results, dedicated to quality, strength and integrity, and possess the drive to succeed, then we are your employer of choice.

Regions is dedicated to taking appropriate steps to safeguard and protect private and personally identifiable information you submit. The information that you submit will be collected and reviewed by associates, consultants, and vendors of Regions in order to evaluate your qualifications and experience for job opportunities and will not be used for marketing purposes, sold, or shared outside of Regions unless required by law. Such information will be stored in accordance with regulatory requirements and in conjunction with Regions' Retention Schedule for a minimum of three years. You may review, modify, or update your information by visiting and logging into the careers section of the system.

Job Description:

At Regions, the Data and Analytics Analyst transforms data into a meaningful format for operational and/or decision-making purposes. Focusing on day-to-day deliverables, this role works with managers to gather and interpret data for leaders to make data-driven decisions.

Primary Responsibilities

  • Creates reports that are valuable, readable, and presentable to stakeholders
  • Prepares visual reports/presentations to present analysis to management
  • Interprets, analyzes, and provides insights to teams and managers to determine operational impact, trends, and opportunities
  • Performs data analysis to help achieve data automation
  • Creates and maintains databases to help classify & store information 
  • Completes day-to-day deliverables and ad-hoc data reports to support business needs/projects and answer data related questions
  • Ensures compliance by performing quality data audits, mining, and management
  • Monitors data and analytics trends and seeks opportunities for continuous improvement
  • Partners with the centralized Data Governance team to implement and support data governance and data quality requirements

This position is exempt from timekeeping requirements under the Fair Labor Standards Act and is not eligible for overtime pay.


  • Master's degree in Business, Computer Science, Information Systems, Finance, Statistics, or related field and four (4) years of experience in a data analytics or related role
  • Or, a Bachelor's degree in Business, Computer Science, Information Systems, Finance, Statistics, or related field and six (6) years of experience in a data analytics or related role


  • Experience utilizing analytical software such as Structured Query Language (SQL), Statistical Analysis System (SAS), SAS Enterprise Miner, and applicable Microsoft Office applications
  • Working knowledge of business intelligence software (e.g. Tableau, Power BI)

Skills and Competencies

  • Demonstrated leadership capabilities
  • Proficiency in Microsoft Office (Excel, Word, PowerPoint, Outlook, etc.)
  • Strong verbal, written communication, and organizational skills
  • Strong work ethic and self-motivation

Additional Job Description

  • Performance Marketing: Drives profitable growth using data and analytics to enhance the efficacy of digital, traditional, and omni-channel marketing efforts including targeting, systematic testing, measuring, and optimizing the return on marketing investment.
  • Influence: Leads and/or influences strategic marketing decisions relating to customer needs, preferences, behaviors, and segmentation, as well as advertising, direct marketing, and digital marketing efforts
  • Synthesis and Communication: Translates complex insights into simple and actionable recommendations and presents to various audiences including executives, senior managers, and associates.
  • Translate Insights into Action: Provides actionable recommendations from data mining, segmentation, customer profiling and quantitative analyses with the goals of identifying customer experience, acquisition, cross-sell, up-sell, and retention opportunities and work closely with business partners to integrate and operationalize the recommendations.
  • Analysis Design: Manages the design and delivery of complex analyses of performance of marketing effectiveness, test and learn agenda, key metrics, and trends impacting the company to determine prudent strategies and actions.
  • Trend Tracking: Identifies market trends and seeks opportunities to continuously evolve marketing strategies as well as performance marketing, decisioning, and insights capabilities.
  • Creative Problem Solving: Develops creative approaches and methodologies to answer critical business questions, evaluate new product and service opportunities, and assess market potential.
  • Opportunity Identification: Evaluates opportunities to improve customer experience, profitability, targeting efficacy, product/offer appeal, channel preference, product and service bundling, customer loyalty, etc. across digital and non-digital channels.
  • Model Performance and Optimization: Oversee the validation, tracking and monitoring the performance of statistical models, and development of next-generation models in partnership with the D&A team.

Position Type

Full time

Benefits Information

Regions offers a benefits package that is flexible, comprehensive and recognizes that "one size does not fit all" for associates. Listed below is a synopsis of the benefits offered by Regions for informational purposes, which is not intended to be a complete summary of plan terms and conditions.

  • Paid Vacation/Sick Time
  • 401K with Company Match
  • Medical, Dental and Vision Benefits
  • Disability Benefits
  • Health Savings Account
  • Flexible Spending Account
  • Life Insurance
  • Parental Leave
  • Employee Assistance Program
  • Associate Volunteer Program

Please note, benefits and plans may be changed, amended, or terminated with respect to all or any class of associate at any time. To learn more about Regions' benefits, please click or copy the link below to your browser.

Location Details

Regions Center


Birmingham, Alabama

Bring Your Whole Self to Work  


We have a passion for creating an inclusive environment that promotes and values diversity of race, color, national origin, religion, age, sexual orientation, gender identity, disability, veteran status, genetic information, sex, pregnancy, and many other primary and secondary dimensions that make each of us unique as individuals and provide valuable perspective that makes us a better company and employer. More importantly, we recognize that creating a workplace where everyone, regardless of background, can do their best work is the right thing to do.


OFCCP Disclosure: Equal Opportunity Employer/Disabled/Veterans