EnerBank Digital Marketing Channel Manager

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Job Description:

At EnerBank, the EnerBank Marketing Channel Strategist IV provides decision support and direct marketing campaign execution to support marketing needs for the company.

EnerBank USA, a division of Regions Bank, engages in strategic partnerships with home-improvement manufacturers, distributors, franchisors, trade groups, and other organizations (with networks of home improvement contractors) to develop customized white-label loan programs to help them increase their sales as well as attract and retain top dealers.

Primary Responsibilities

• Implements marketing campaigns and customer centric communications

• Transfers data to and from internal and external partners for campaign implementation

• Provides marketing campaign decision support and develops comprehensive campaign requirements/specifications

• Confirms accurate and complete understanding of requirements and seek clarification where needed

• Designs, builds, audits (quality control), and executes marketing campaigns within expected timeframes

• Ensures marketing offers are provided to downstream operational systems

• Develops standards to streamline campaign development

• Creates campaign waterfall reports and briefs key stakeholders

• Ensures correctness and quality of campaigns and execution

• Acts as a player/coach

• May lead and manage a team of marketing professionals

This position is exempt from timekeeping requirements under the Fair Labor Standards Act and is not eligible for overtime pay.

Requirements

• Bachelor's degree in Marketing or related field and eight (8) years of Marketing or related experience

• Or Associate's degree in Marketing or related field and two (10) years of Marketing or related experience

• Or High School Diploma or GED and four (12) years of Marketing or related experience

Preferences

• Strong knowledge of the financial services industry and applicable products, services, and data

Skills and Competencies

• Ability to learn additional systems as needed

• Ability to manage multiple priorities simultaneously

• Ability to research, analyze data, and derive facts

• Ability to work in a team environment when applicable

• Ability to work under pressure and meet deadlines

• Advanced skills in Microsoft Office (Excel, Word, PowerPoint, Outlook, etc.)

• Advanced verbal, written communication, and organizational skills

• Strong work ethic and self-motivation

Regions | EnerBank USA Seeks an experienced digital marketing professional to collaboratively build our digital marketing strategies in the b2b space.  The focus will be on strategic marketing initiatives that will move the needle for engagement with leads within the marketing and sales funnel.

Additional Duties / Responsibilities:

• They will lead the strategy and execution of digital marketing programs that nurture leads targeting new customers, and ultimately drive sales for the bank
• These programs will include outreach through content creation, retargeting, targeted social advertising, and integrated sales and marketing campaigns, and cooperative marketing with partners
• Monitors, analyzes and reports campaign performance with but not limited to impressions, clicks, web visitors, video views, collateral downloads, and test every campaigns success
• Designs and executes lead nurturing programs to engage prospects higher in the funnel via digital ads, social media, and retargeted ads, etc
• Develop and present reports on a regular basis

Preferred Knowledge, Skills, and Abilities:

• Develop a lead engagement strategy
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Experience in setting up and optimizing Google Adwords and Bing campaigns
• Strong analytical skills and data-driven thinking
• Strong understanding of social media ads for all platforms
• Up-to-date with the latest trends and best practices in online marketing and measurement
• Test every campaigns success to meet defined goals

Position Type

Benefits Information

Regions offers a benefits package that is flexible, comprehensive and recognizes that "one size does not fit all" for associates. Listed below is a synopsis of the benefits offered by Regions for informational purposes, which is not intended to be a complete summary of plan terms and conditions.

• Paid Vacation/Sick Time
• 401K with Company Match
• Medical, Dental and Vision Benefits
• Disability Benefits
• Health Savings Account
• Flexible Spending Account
• Life Insurance
• Parental Leave
• Employee Assistance Program
• Associate Volunteer Program

Please note, benefits and plans may be changed, amended, or terminated with respect to all or any class of associate at any time. To learn more about Regions' benefits, please click or copy the link below to your browser.

https://www.regions.com/welcometour/benefits.rf

Location Details

Location:

Bring Your Whole Self to Work  

We have a passion for creating an inclusive environment that promotes and values diversity of race, color, national origin, religion, age, sexual orientation, gender identity, disability, veteran status, genetic information, sex, pregnancy, and many other primary and secondary dimensions that make each of us unique as individuals and provide valuable perspective that makes us a better company and employer. More importantly, we recognize that creating a workplace where everyone, regardless of background, can do their best work is the right thing to do.

OFCCP Disclosure: Equal Opportunity Employer/Disabled/Veterans