Digital Search Engine Optimization Manager (REMOTE OPPORTUNITY)

Hoover, Alabama
Mar 10, 2023
Apr 10, 2023

Thank you for your interest in a career at Regions. At Regions, we believe associates deserve more than just a job. We believe in offering performance-driven individuals a place where they can build a career --- a place to expect more opportunities. If you are focused on results, dedicated to quality, strength and integrity, and possess the drive to succeed, then we are your employer of choice.

Regions is dedicated to taking appropriate steps to safeguard and protect private and personally identifiable information you submit. The information that you submit will be collected and reviewed by associates, consultants, and vendors of Regions in order to evaluate your qualifications and experience for job opportunities and will not be used for marketing purposes, sold, or shared outside of Regions unless required by law. Such information will be stored in accordance with regulatory requirements and in conjunction with Regions' Retention Schedule for a minimum of three years. You may review, modify, or update your information by visiting and logging into the careers section of the system.

Job Description:

At Regions, the Digital Search Engine Optimization (SEO) Manager leads a team of search engine optimization strategists that drive brand awareness and customer conversion with measurable results.

As part of our larger Digital User Experience (UX) team, through this person's efforts, Regions can achieve higher organic search engine rankings, make our content more discoverable to customers and prospects and improve our conversion rates while fighting off increased competition. While SEO targets search engines, the larger UX team focuses on the customers and prospects that use our various digital platforms.  Both share a common goal of giving our users the best experience. This role brings a holistic methodology to search engine optimization by thinking at a systems level about integrated approaches and creating positive content experiences for users.

Primary Responsibilities

  • Leads organic growth initiatives with a cross-functional team to execute SEO best practices and strategies

  • Coaches and develops a data-focused, results-oriented, innovative, and inclusive team of SEO Strategists

  • Develops the vision, strategy, and roadmaps for SEO

  • Leverages data and market insights for decision making, including content and technical optimization

  • Leads the effort to educate and evangelize about the need to optimize for search across digital platforms

  • Reports regularly on SEO key performance indicators

  • Communicates with digital banking stakeholders about SEO strategies, tactics, deliverables, and performance

  • Represents and advocates for the organic search channel in blended search initiatives, informing paid search strategy as need to ensure efficient and optimal search performance at the enterprise level.

  • Works as the organic search subject matter expert for the organization

  • Manages the suite of SEO tools needed for the organization, including budget justification, procurement, and vendor management

  • Assists the team when needed on keyword research, content optimizations, backlink analysis, technical audits, etc.

  • Stays up to date on current SEO industry trends and technologies

This position is exempt from timekeeping requirements under the Fair Labor Standards Act and is not eligible for overtime pay.

This position is incentive eligible.

This is a single incumbent position.


  • Bachelor's degree in a quantitative, marketing, communication, or related discipline and eight (8) years on-site technical SEO, content strategy development and site audit experience

  • Or High School Diploma/GED and twelve (12) years on-site technical SEO, content strategy development and site audit experience

  • Deep understanding of SEO best practices and an aptitude for continued education and growth in the search space


  • Experience with software for data, tracking and analytics, including Conductor, Moz, Google Search Console, ScreamingFrog and other comparable tools sets

  • Local search optimization experience, experience with Yext a plus

  • Management experience

Skills and Competencies

  • Ability to thrive in a collaborative environment

  • Advanced analytical, research, and problem-solving skills

  • Be a thought leader who can share trends and behaviors on digital media to optimize existing platforms as well as properties that are not currently used or that are underutilized

  • Positive attitude

  • Strong leadership skills

  • Strong written and verbal communication skills, with the ability to develop documents and presentations


Position Type

Full time

Compensation Details

Pay ranges are job specific and are provided as a point-of-market reference for compensation decisions. Other factors which directly impact pay for individual associates include: experience, skills, knowledge, contribution, job location and, most importantly, performance in the job role. As these factors vary by individuals, pay will also vary among individual associates within the same job.

The target information listed below is based on the national range and level of the position.

Job Range Target:


$81,617.00 USD


$118,220.00 USD

Incentive Pay Plans:

This role is eligible to participate in the annual discretionary incentive plan. Employees are eligible to receive a discretionary award based on individual, business, and/or company performance.Opportunity to participate in the Long Term Incentive Plan.

Benefits Information

Regions offers a benefits package that is flexible, comprehensive and recognizes that "one size does not fit all" for associates. Listed below is a synopsis of the benefits offered by Regions for informational purposes, which is not intended to be a complete summary of plan terms and conditions.

  • Paid Vacation/Sick Time
  • 401K with Company Match
  • Medical, Dental and Vision Benefits
  • Disability Benefits
  • Health Savings Account
  • Flexible Spending Account
  • Life Insurance
  • Parental Leave
  • Employee Assistance Program
  • Associate Volunteer Program

Please note, benefits and plans may be changed, amended, or terminated with respect to all or any class of associate at any time. To learn more about Regions' benefits, please click or copy the link below to your browser.

Location Details

Riverchase OPS Center


Hoover, Alabama

Bring Your Whole Self to Work  


We have a passion for creating an inclusive environment that promotes and values diversity of race, color, national origin, religion, age, sexual orientation, gender identity, disability, veteran status, genetic information, sex, pregnancy, and many other primary and secondary dimensions that make each of us unique as individuals and provide valuable perspective that makes us a better company and employer. More importantly, we recognize that creating a workplace where everyone, regardless of background, can do their best work is the right thing to do.


OFCCP Disclosure: Equal Opportunity Employer/Disabled/Veterans